CREATION

An increasing number of customers are seeking tailor-made formats, especially devised to fit their specific briefing. We have a number of creative brains under contract who develop tailor-made formats for customers. Our own Absolutely Team is becoming increasingly involved in the co-development of formats in order to make them more creatively and commercially successful. Due to our in-dept knowledge of the marketplace, we are able to fine tune potential formats. We participate in brainstorming sessions and share our views and ideas on the formats and their target groups. We are able to either become (partial) co-owner of the format, or agree on an (hourly) fee for the development services.

Our clients include broadcasters and producers, but also advertisers and publishing companies looking for a TV format to support and enhance their product.