CREATION

More and more customers are looking for tailor made formats, especially devised to fit the briefing of the individual client. We have a number of creative brains under contract, whose formats we market, and whom we can ask to develop formats tailor fade for customers. Lately our own Absolutely Team is increasingly involved in the co-development of formats in order to make them creatively and commercially more successful. Because of our in-dept knowledge of the marketplace we can truly contribute to the fine tuning of potential formats. We participate in brainstorm sessions and share our views and ideas on the formats as well as their target groups. We can either become (partial) co-owner of the format, or we can agree on an (hourly) fee for the aforementioned services.

Clients include broadcasters and producers, but also advertisers and publishing companies looking for a tv format to support their product.