The second Dutch series of Lipdub launched last night, July 8th, on Nederland 3 in a key 10 pm timeslot. Initially introduced to the nation’s viewers as part of TV Lab, the first series was successful, scoring an average market share of 5.8 against a channel average of 3.7.

A Lipdub is a unique way for a group of friends, family members or colleagues to thank or pay tribute to a special someone. It’s a video clip that features a big group of people all lip-synching to a well-known song. It’s recorded in one take; nothing is edited out. After the Lipdub has been taped, the group and the director surprise the individual with their gift: the unforgettable video clip in which they all play a role.