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Absolutely FLASH
Aussies adopt Lost without a Trace
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Last night the Australian version of Absolutely Independent’s format Lost Without a Trace called Find My Family debuted on Seven Network Australia as number 2 of the evening with 1.77 million viewers, which is an incredible number for Seven. Overnight Seven Network has got thousands of hits on the site from people asking the network to search for their families.
Brad Lyons, Head of Program Development at Seven Network: "Find My Family has everything we look for in a format. The core idea is based on gripping stories full of emotion. The show hooks you in and once you start watching you can't stop."
Which country will be putting families back together next?
Lost Without a Trace is also a big success in Denmark and Sweden and is under option and about to air in several other countries in the world soon. In home country The Netherlands Lost Without a Trace keeps heading up the ratings list with market shares up to 35%, even after 17 years.
For more information: please contact Absolutely Independent, +31 20 4905 200.
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If you have questions, please do not hesitate to contact us:
Absolutely Independent Nieuwendammerkade 26 M6 1022 AB Amsterdam The Netherlands +31 (0)20 4905 200
judith@absolutely.nl
 ABSOLUTELY INDEPENDENT, THE FORMAT AGENCY
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