ABSOLUTELY BRANDED:

A PRIME-TIME SUCCESS!

Absolutely Branded is a brand of Absolutely Independent

Eighteen months ago, Uneto-VNI (The Dutch Utility Association) and OTIB (the Education Institute for the branch) came to Absolutely Branded for advice and consulting support.
Today, we proudly present you the result of our work:

“The Ultimate Living Dream”

The Ultimate Living Dream–sponsored by Uneto-VNI and OTIB—had an excellent launch last Wednesday, September 24th prime time 9:30 p.m. on SBS 6. It scored 12.2% market share overall with 727.000 viewers, beating its competitors in the same timeslot: ‘How to look good naked’ on RTL4 and primetime soccer on RTL7.

Kirsten Bruijel, Director of Marketing & Communications at Uneto-VNI: "With our branded television format we have literally written history in our branch. Never before have we endeavored to use this medium to communicate with consumers or future employees. Until now, the utility branch was hidden behind walls, floors, and doors. But a standard advertising campaign wasn't going to do it for us, so we decided to go for branded television—and Absolutely Independent’s Branded Department was our guide. With the complete cross-media campaign in place, we are branded definitively in the minds of all consumers. It's about more than plain technology; it's about emotion and making a difference."

Patty Geneste, CEO Absolutely Branded: “It’s rare, if not unique, that a big sponsor dares to step into format development and refrains from counting every second that its brand appears in the program. It took us 1.5 years to prepare everyone involved on the client’s side, but these people are early adopters and fantastic to work with; the ratings are our proof!”