This fast paced, youthful and vibrant factual reality format is a salute to young community volunteers in the form of a behind-the-scenes journey of the making of a music video, which must be shot in 20 hours. Each episode sees a popular musician feature a young community volunteer, who is a big fan, as the main character in the music video for their latest hit song. The music video must be shot in 20 hours and celebrates and exposes the young community volunteers work.
BIG UP! takes viewers deep into the hearts of youngsters who have dedicated their time and disposable income to serve their communities. In South Africa, where the program has successfully aired, these volunteers serve as big ‘brothers’ and big ‘sisters’ to orphaned children, bath the elderly and ill, and much more, all for no pay and no recognition.