How long will you live if you hold on to your current habits? In Life at Stake we follow the rock star who likes her drink and the fast-food loving Minister of Social Affairs to name some of the 6 participants that will change their daily habits during 6 months. For how many years will they extend their lives if they totally change lifestyle? The well-known participants not only reveal their vices, but also are brave enough to put their public image at stake for a good cause: namely focusing on healthier lifestyles for all.

Throughout the show the audience is encouraged to take the online life expectancy test. In Finland (population 5 million) the test was a huge success: online site saw over 1 million visits. Numerous viewers took advantage of the unique possibility provided by this test and checked how much their life expectancy would change if they changed their habits. The best experts of the country used more than a year to build the test which is based on extensive public health statistics and hundreds of scientific studies across the globe. Life at Stake was chosen as the best Finnish reality show of 2007.

Format Creator: Tarinatalo,Finland
Category: Entertainment, Factual / Reality