StarStyled is a talent-led 60-minute weekly series that takes audiences on a journey of creativity, discovery
and drama. Presented by a leading television personality, each series features 4 well-known celebrities
who showcase their creative talents by designing audience-voted retail products for manufacture whilst
raising money and awareness for charitable causes. The show adopts a playful, clever, intelligent tone and
provides a platform for interaction, audience participation and brand funding.
Screened over 6 weeks, each episode follows the 4 celebrities as they tackle a new creative challenge,
for example designing a top, watch, bag or pair of shoes. In order to stand out from their contemporaries,
each celebrity draws upon his or her own unique interests, ideas and experiences and with the support
of a design mentor, produces a prototype, which they pitch to an expert judging panel (in a similar vein to
Dragons Den). The panel scores each design and nominates a “winner” for the challenge, but the decision
about which product/s actually end up on shelves is left to the public who vote via SMS, phone or web. In
addition the audience are given the opportunity to test their own creativity against the celebrities and other
members of the public by participating in similar design challenges through the show’s website. Registered
viewers can rate and comment on the designs and those with the highest ratings even have the possibility
of being manufactured. |
